Research into target audience
Throughout England there are many short film festivals, such as the Bristol Encounters Short Film & Animation Festival, the Edinburgh International Film Festival and most notably, London Short Film Festival (LSFF). (http://shortfilms.org.uk/) The LSFF is an annual event that presents the best in UK short film-making talent. For a couple of weeks in January the festival takes over multiple independent cinemas and venues in London to showcase a range of short films and next year (2013) the festival will be celebrating its 10th anniversary. Last year (2011) over 5,000 tickets sold with 60+ events across 10 days and 22 venues. Out of the 220 films that were screened, 75% of events sold to capacity, with the others not far behind. This shows that short film festivals are extremely popular. The Guardian Guide states its “The Best Short Film Festival in the World”, but who are the people who attend these festivals? “Film fans who prefer multimedia thrills to multiplex fodder have flocked to this festival since its inception” – Metro. It stands to reason that in a modern day society, where roughly 100 remakes, sequels or reboots are released in one year (2011) that people are looking elsewhere for originality. But it is not only short film festivals that are showing these films. Feature length festivals, such as the Palme d'Or trophy for the best short film, at the Cannes film festival or a similar trophies and awards at the Sundance film festival.
Our film will hopefully fit into these festivals easily, as it is simplistic in style but has a lot to say. This is partly why we will edit the film into black and white, to show the reality of the situation and keep it simple, with a message. Although the subject matter is familiar, we hopefully will have a British take on it, brining something new and interesting to the table, showing the hardships and reality of living with schizophrenia. We also believe that the film will help raise awareness to the severity of the illness, and help people to really understand what the effects are.
Throughout England there are many short film festivals, such as the Bristol Encounters Short Film & Animation Festival, the Edinburgh International Film Festival and most notably, London Short Film Festival (LSFF). (http://shortfilms.org.uk/) The LSFF is an annual event that presents the best in UK short film-making talent. For a couple of weeks in January the festival takes over multiple independent cinemas and venues in London to showcase a range of short films and next year (2013) the festival will be celebrating its 10th anniversary. Last year (2011) over 5,000 tickets sold with 60+ events across 10 days and 22 venues. Out of the 220 films that were screened, 75% of events sold to capacity, with the others not far behind. This shows that short film festivals are extremely popular. The Guardian Guide states its “The Best Short Film Festival in the World”, but who are the people who attend these festivals? “Film fans who prefer multimedia thrills to multiplex fodder have flocked to this festival since its inception” – Metro. It stands to reason that in a modern day society, where roughly 100 remakes, sequels or reboots are released in one year (2011) that people are looking elsewhere for originality. But it is not only short film festivals that are showing these films. Feature length festivals, such as the Palme d'Or trophy for the best short film, at the Cannes film festival or a similar trophies and awards at the Sundance film festival.
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